Terms

A list of common acronyms and concepts for software development and marketing
A B C D F H I K L M N O P R S T U V

A

A/B Testing

AARRR

Acquisition-Activation-Retention-Referral-Revenue

AIaaS

Artificial Intelligence as a Service

API

Application Programming Interface

ARPU

Average Revenue Per User

ARR

Annual Recurring Revenue

B

B2B

Business to Business

B2C

Business to Consumer

BaaS

Backend as a Service

C

CAC

Customer Acquisition Cost

CD

Continuous Delivery

CDN

Content Delivery Network

CI

Continuous Integration

CLV

Customer Lifetime Value

CRM

Customer Relationship Management

CTA

Call to Action

CTR

Click-Through Rate

CX

Customer Experience

Churn

D

DAU

Daily Active Users

DTC

Direct to Consumer

DevOps

Development and Operations

F

FUD

Fear, Uncertainty, and Doubt

H

HCI

Human-Computer Interaction

I

ICP

Ideal Customer Profile

IaC

Infrastructure as Code

IaaS

Infrastructure as a Service

K

KPI

Key Performance Indicator

L

LTV

Lifetime Value

M

MAU

Monthly Active Users

MRR

Monthly Recurring Revenue

MVP

Minimum Viable Product

N

NPS

Net Promoter Score

O

OKR

Objectives and Key Results

OTT

Over-the-Top Media Service

P

PPC

Pay Per Click

PaaS

Platform as a Service

R

ROI

Return on Investment

S

SDK

Software Development Kit

SEM

Search Engine Marketing

SEO

Search Engine Optimization

SERP

Search Engine Results Page

SLA

Service Level Agreement

SaaS

Software as a Service

T

TTV

Time to Value

U

UI

User Interface

UX

User Experience

V

VPC

Virtual Private Cloud