OTT — Meaning and details

Over-the-Top Media Service

OTT stands for Over-the-Top Media Service, which refers to content delivery services that provide media (video, audio, or text) directly over the internet, bypassing traditional cable, satellite, or broadcast distribution.

OTT platforms have transformed the entertainment industry by enabling consumers to access content on-demand without needing a cable or satellite subscription. Popular examples include Netflix, Disney+, Hulu, Amazon Prime Video, and Spotify.

OTT services often operate on subscription-based models (SVOD), ad-supported models (AVOD), or a combination of both. This shift toward OTT has also influenced advertising, as platforms allow for targeted, data-driven ad campaigns.

Key benefits of OTT include:

• Flexibility in content consumption (anytime, anywhere).
• Personalized recommendations based on user preferences.
• Global accessibility for users and content creators.