OKR — Meaning and details

Objectives and Key Results

OKR stands for Objectives and Key Results, a goal-setting framework used by organizations to align and measure progress toward specific objectives.

OKRs help teams and organizations set ambitious yet measurable goals, ensuring focus and alignment across departments. Each Objective defines "what" you want to achieve, while the Key Results define "how" you will measure progress. For example:

Objective: Improve customer satisfaction. Key Results: Achieve a Net Promoter Score (NPS) of 80, reduce churn by 10%, and increase average response times by 30%.

Progress toward OKRs is often tracked on a scale (e.g., 0.0 to 1.0 or 0% to 100%) to show how much of each key result has been achieved.