MAU — Meaning and details

MAU meaning

Monthly Active Users

What is MAU?

MAU stands for Monthly Active Users, which measures the number of unique users engaging with a product or service within a month.

MAU is an important growth and engagement metric, particularly for apps and online platforms. It helps track user retention and market penetration.

How is MAU calculated?

It’s calculated by counting the unique users who interacted with the product during the month.