DAU — Meaning and details

DAU meaning

Daily Active Users

What is DAU?

DAU stands for Daily Active Users, which measures the number of unique users engaging with a product or service daily.

DAU focuses on day-to-day engagement and provides a granular view of user activity. It's often used alongside MAU to measure stickiness.

How is DAU calculated?

It’s calculated by counting unique users who interacted with the product daily.